Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Auto Accessories – Buy Auto Accessories On The Web For The Cheapest Results

If you are one of those people who love to doll up their car, you have probably found that the internet is your best friend when it comes to finding auto accessories. There are few things that are more beneficial than a person who is able to do their shopping online, especially for those things that they need to uphold a hobby that they have taken up.

If your car is your hobby, you may be able to find better accessories for your vehicle than you ever thought you would before and that is what many people look for-a deal. Whether you are shopping from actual sites or you are buying things at the price sold to the highest bidder on eBay, there are many different ways to go about getting the accessories that you need at the price that you can afford to pay.

When shopping for accessories for your vehicle, it is all too easy to get carried away with what you are doing. You find one thing that will go great in your interior and then you find this attractive vinyl sticker. Your old floor mats are outdated, so why not get a new set of those-yes, for the front AND the back. Before you know it you have all of the accessories you could ever need for your vehicle, and your budget is exceeded. You have to rearrange a few things to get through the next couple of days and all because internet shopping is so easy.

It’s great that internet shopping is easy. That is how it was designed, but it is important to know your limits and not get out of hand. Sure, you know how much work your car needs before anybody else does but it can’t all be done at once. Hence, there is no reason to purchase everything in one fell swoop. Take baby steps until the accessories that you need for your auto are all in your hands and on your vehicle. This will be much friendlier toward your pocketbook.

One way to go about keeping your auto accessories budget under control is to make a list of everything that you want and everything that you need for your car. Obviously, the things that you need as far as car accessories go are bound to be much more important than the things that you merely want. In the end, the things that you need are going to be the things you are the most upset that you do not have, so get those first. Then, if your budget has room for a few or even all of the things that you just want for your vehicle, you are bound to do that much better. After your needs have been filled, move on to the auto accessories that you want but that your car does not need to run and be legal, like rear view mirror dice.

Cool Interior Auto Accessories For Your Car

Interior auto accessories plus customizing your wheels can really set you apart from the rest. Cool mats and custom mud flaps don’t have to be that expensive, so you can make a statement and not spend a lot of money. Discount auto accessories are a great way to save money and still have your car or truck looking great.

If you want to, you can get custom truck wheels for not that much money. They are even available personalized. Ceramic disc brake pads increase the performance of your brakes on your car or can also be used for racing.

The secondary auto parts market is alive and well. Rebuilt cylinder heads can be half the price as new cylinder heads for your engine. It’s hard to justify the expense of a new car when replacement auto carpet can put new life back into the old family car. It’s a lot less expensive than huge car payments and higher insurance premiums. Auto air conditioning parts can also be located in several different places locally and also online. Entire networks of dealers are set up throughout the country to find the part you need. It’s a lot easier than having to dig through the local salvage yard.

Extra interior accessories can include infant car seat covers and pet car seat covers depending who you are hauling around at any particular moment. Covers for infant car seats can keep the seat clean and comfortable for your baby. Seat covers for dogs can protect your seat and provide a barrier between you and your pet. This can be a big safety consideration for both you and your pet.

Tips to Save Money On Auto Parts

Buy OEM parts

It is simply not true that OEM parts are always more expensive than aftermarket parts. Remember that cheap parts are usually cheap for a reason, so if an OEM part is more expensive than an aftermarket part, the higher price serves to remove the reasons why the aftermarket part is cheaper.

These days, there is no telling where any given aftermarket part was made, or even who made it. The global parts market is flooded with cheap, substandard garbage that does not conform to any accepted safety and quality standards, which in practical terms, means that you could be endangering the lives of your family by refusing to pay “exorbitant” prices for safety critical parts at the dealer.

Moreover, if an OEM part fails, you know who to talk to about it, which is often not the case with aftermarket parts. The result of this is that you often have no recourse, and you simply have to buy another part at a different auto parts store, hoping it won’t fail again within a few days. Thus, by occasionally paying more for an OEM part, you can save a lot of money, time, and aggravation in the long run.

Compare prices

If you do choose to go with aftermarket parts, despite the risk of receiving substandard auto parts, you can often realize substantial savings by shopping around. However, when you do shop around, you must compare prices for the same brand.

If you don’t know your way around the parts jungle, it is easy to fall prey to unscrupulous dealers who do not have your best interests at heart. Reputable auto part manufacturers will always brand their products, so stick to brands you know and trust: auto parts that come in unbranded white boxes (or in plain plastic bags) may be cheap, but you just don’t know what you are buying.

“Cheap” never translates into “good quality”, which means that by the time you had replaced an aftermarket auto part of uncertain provenance for the third time, you’ve probably spent more money than you would have done had you bought the part from the dealer in the first place.

Buy used auto parts

We are not suggesting that you should always buy used parts, but where used parts do not pose a safety risk, such as trim panels, mirrors, body parts/panels, and the like, you can often save substantial amounts of money. Moreover, by shopping around and comparing prices at a few junk yards, you can often negotiate a price that will make you come back for more.

Buy refurbished parts

Major auto parts like alternators, drive shafts, and transmissions are always expensive when you buy them new, but refurnished parts can be a viable alternative that can save you substantial amounts of money. However, not all refurbished parts are rebuilt to OEM standards, so if you want to take this route, be sure to investigate the company that does the refurbishing.

Remember that no refurbished auto part ever comes with a warranty that matches the warranty of a new part, but the warranty should offer at least two thirds of what a “new” warranty offers. Nonetheless, a warranty means nothing if it is not backed up by a solid history of superior after sales service, so be sure to check out the supplier’s record with regard to after sales service.

Buy auto parts online

A quick online search will turn up a multitude of online parts retailers that carry huge stock inventories, and often at prices that beat those of walk-in stores. In addition, some online retailers’ will deliver the part to your door, or sometimes at a nearby auto part store, which can save you both time and money.

However, you need to check on a few things before you purchase auto parts online, the most important of which is the retailer’s returns policy. Electrical parts are for the most part not returnable, regardless of where you buy it from, but some online retailers will not accept returns of any auto parts if the packaging had been opened.

This can make online purchases problematic if you cannot supply a sample of the part you need, so be sure to check out the terms and conditions set by each online retailer- not doing this could double the cost of the part if the retailer won’t accept a return, and you have to buy the part from a walk-in store anyway.

Use loyalty programs

Almost all auto part stores and chains offer loyalty programs that could save you the full price of a part if you have enough points or benefits to redeem against the price of that part. However, to get the best from any loyalty program you need to make frequent purchases to collect points, which means that if you only buy auto parts occasionally, a loyalty program is likely not the way to go.

Do preventative maintenance

Nobody actually likes spending money on auto parts, but one sure fire way to save on money on parts is to stick to the specified maintenance schedule of your vehicle. This may sound counter-intuitive, but by replacing worn parts when you should, you save money by not having to buy related auto parts that were damaged because you did not replace worn parts in time.

Fixing secondary damage can run to several times the cost of the part or component that should have been replaced, and these additional costs can add up to ridiculous amounts over the life of a car. So, shop smart, don’t replace parts unnecessarily, stick to the maintenance schedule, and you will be amazed at how much money you are saving on auto parts all of a sudden!